Destination: Savings!
Jean Coutu
Context
How can we create a promotional campaign that turns everyday shopping into an escape experience, while maintaining the brand’s perceived value?
Creative solution
We developed an integrated campaign across TV, digital platforms, flyers, and POS displays, inviting consumers to enter the Vagues d’économies contest. Collaborating with director CARAZ, the campaign turns everyday shopping into an accessible dream with original storytelling combining humor and contrasts between routine and vacation.
Fun fact
Agile production execution, combining on-location shooting and location shooting in the south to maximize authenticity, efficiency and operational fluidity.
Strategy
Creation
Production
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