A high-speed partnership
Siemens USA
Context
How could we highlight the partnership between Andretti Global hardware and Siemens technology?
Creative solution
A multi-video social campaign announcing the partnership, showcasing the Siemens-sponsored vehicle and its technology, and celebrating driver Kyle Kirkwood.
Fun fact
A 6-part video series that generated over 30K views, the posts were made for the days leading up to, during and after the Indy 500
Creative copywriting
Content creation video
Strategic planning
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