What a slice
Pacini
Context
How do you stand out during Bye Bye, the most-watched television event of the year, with a message that creates a true cultural moment while deepening emotional connection to the PACINI brand?
Creative Solution
We produced two TV spots that dives into the imagination of comedian Matthieu Pepper, staging an unexpected romance with PACINI’s iconic Bar à Pain🅫. Inspired by contemporary visual codes, the spots blend live action, virtual production and AI, pushing the boundaries of traditional production to transform the idea of a photo album into a bold, modern and emotionally driven visual experience.
Fun Fact
A true cultural moment: the legendary song Quand on est en amour is reimagined for the campaign by its original performer, iconic Quebec singer Patrick Norman, who also makes a surprise cameo appearance on screen
