Hello Bye Bye!
Pacini
Context
How can a brand leverage a major national TV moment like the Bye Bye to strengthen awareness and brand affinity, while standing out with a warm, distinctive, and memorable message?
Creative solution
We handled full production, and direction of a tailor-made TV message crafted for the Bye Bye and its wide audience. Every element — tone, pacing, and visual identity — was designed to capture Pacini’s essence while leveraging the moment’s visibility.
Fun fact
The Bye Bye spot generated 4.1 million views in a single day, powered by distinctive storytelling that boosted memorability.
Consulting services
Television production
Post-production
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