Udderly enriching
Producteurs bovins du Québec
Context
How can the growth of the beef industry in Quebec be repositioned as sustainable development?
Creative solution
To counter misconceptions surrounding the industry’s environmental impact, we designed a comprehensive content strategy aimed at informing and raising awareness, including media and stakeholders. Four videos, each exploring a key theme: biodiversity, greenhouse gas emissions, water management, and resource recovery.
Fun Fact
The campaign was honoured with the prestigious Josée-de-Grandmont Award, a distinction recognizing excellence in communication strategies within the agri-food sector.
Strategy
Creation
3D animation
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