Beauty gets a makeover
Jean Coutu
Context
Spring at Jean Coutu isn’t just about renewal — it’s about transformation. The brand is embarking on a thoughtful beauty shift, supported by a tailored communication strategy, creative concept, and custom production.
Creative solution
The campaign revolves around three pillars that position Jean Coutu as a key player in retail beauty: discounts, new products, and loyalty. Each pillar is backed by a series of clear messages and carefully crafted creative assets, tailored to the brand’s many consumer touchpoints.
Fun fact
Filming summer scenes outdoors, in the middle of a winter storm: a major logistical challenge.
Strategy
Creation
Production
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