Engineering the Edge
Siemens USA
Context
How do we spotlight the collaboration between Andretti Global engineers and Siemens technology to showcase the way engineering expertise and advanced digital tools work together to drive performance and innovation?
Creative solution
A social campaign centered around a single hero video highlighting the engineers behind Andretti Global, showcasing how they’re powered by Siemens Xcelerator to drive innovation, optimize performance, and bring cutting-edge race technology to the track.
Fun fact
There are two races in motorsport: the one fans watch, and the one engineers compete to win between races.
Creative copywriting
Content creation video
Strategic planning
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