Star-studded laughs for the holidays
Jean Coutu
Context
How can Jean Coutu position itself as the ultimate holiday gifting destination through a warm, memorable, multi-platform campaign?
Creative solution
We developed a 360° campaign blending 3D animated videos, humorous talent-driven capsules, radio, digital amplification and exclusive holiday TV sponsorships…
Fun Fact
In addition to a star-studded cast, the campaign is narrated by a beloved Quebec actress… will you be able to recognize her?
Strategy
Creation
Production
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